Wednesday, 21 December 2016

Eurostar Missing a Trick

It’s the second time this year that, for family health reasons, I’ve had to do a late cancel on booked Eurostar tickets.
You lose your money, there’s no refund mechanism on advance tickets, annoying, but such is life.
But even more annoying is the text messages and emails you get, asking for feedback on the trip that you haven’t taken. Since the ticket hasn’t been through the scanner at check-in, it shouldn’t be too hard for the system to detect that you haven’t used it.
No mechanism for cancelling online seems to be especially missing a trick, for even with no refund, notification of cancellation would mean they can resell the seat. Seems like Eurostar would benefit greatly from a bit of expensive IT and marketing consultancy.